You will most likely have already heard of (or used) platforms such as
Airbnb or Booking...
These platforms have tens of millions of customers looking for short-term accommodation every day.
This is why they give anyone who has a property the opportunity, free of charge, to make it available on their platforms, giving it visibility in exchange for a small percentage of bookings.
Ordinary people can reach thousands of tourists who want to rent their home in the short term.